OCAY
[ LIVE SITE ]
[ OBJECTIVE ]
Develop OCAY, a local community platform for a small, isolated island that enables residents to easily buy, sell, reuse, or recycle items, post directly from their phones, and promote sustainability by reducing waste through second-hand exchange—all within a simple, mobile-friendly experience.
[ ROLE ]
I was responsible for the full UX strategy and mobile-first design, creating an intuitive post flow (photo → description → price/free → publish), designing a clean marketplace UI with category filters, collaborating on feature planning, and developing the branding and color palette.
[ RESULT ]
OCAY empowers the community to save money, reduce waste, and live sustainably—all through a platform that’s fast, friendly, and mobile-ready.
